Ilaria Marocco

Isabella Ratti




Would you like to become an image consultant, but - until now - you have never found a comprehensive book on this subject? Isabella Ratti and Ilaria Marocco have created this ebook precisely to meet this need. "How to become an image consultant - The profession of the future" is a complete manual for aspiring image consultants who wish to receive a complete education. What are you waiting for?


A comprehensive and interdisciplinary handbook perfect for aspiring image consultant, personal shopper or industry enthusiasts.
The difference with other e-books on this subject?
Its completeness: the authors talk about both image consulting for women and men; not only colour analysis, but an all-encompassing reference text.

The book

The book is a compendium of the two authors' experience and their passion for their profession and for teaching. Aware of the lack of a single reference text for their students, they have taken on this challenge.

The chapters

The journey into image consultancy is divided into 8 thematic chapters: page after page the student is accompanied in the understanding of this wonderful profession.

The image consultant

The image consultant (or aspiring image consultant) is the protagonist of this ebook, the hero of our story. At the same time, he or she is also the reader and the recipient who - by studying the various topics in depth - can perfect their training.

Colour analysis using the ACI method (International Color Analysis), Colour History, Morphological Analysis, Style, Dress Code and some advice on how to be your own entrepreneur are just some of the topics that are dealt with in a concrete, practical way and with lots of examples.


1 capitolo laprofessionedelconsulented'immagine

The profession of image consultants

2 teoriadelcolore

The meaning of colours

3 capitolo

Colour analysis

4 morfologia



History of fashion

6 storia


7 capitolo

Dress code

8 laprofessionedelconsulente

How to start your profession as an image consultant

The Authors

Ilaria Marocco and Isabella Ratti

Isabella Ratti
Style Coach
Business Image Strategist
Member AICI Italy Chapter
Ilaria Marocco
Ilaria Marocco
The Business Dresscoder
Member AICI Italy Chapter
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Isabella Ratti

Style Coach Business Image Strategist
Member AICI Italy Chapter

“When I was a child, I designed clothes, today I help people and companies design their image, turning imperfections and flaws into strengths”.
Isabella Ratti has a degree in Literature, a Doctorate in the history of jewellery and applied arts. Before moving into Image Consulting, as a Style Coach through a high-level training path (Master at Marangoni, Specialisation at IED and Central Saint Martins in London) she worked for famous Fashion Brands in marketing roles. This made her strongly aware of the theme of image as a communication tool in the work and personal sphere, both offline and online, the new frontier of the future. At the beginning of her career, she gained extensive experience in the textile sector in her family’s business. She writes about fashion for various newspapers.
With her company Isabella Ratti Style Coaching & Consulting Sagl she has been working for years in the field of management consulting, dealing with different realities and fields, and this allows her today to be a valid support for professionals and companies who want to improve the management of their business.
Her aim is to make fashion ‘democratic’ – I aim to enhance the value of the person starting from what they look like, their needs and their dreams: transformation happens anyway, however big or small. However, with me, people understand their own image potential and acquire the tools to make the best of it and feel good all the time on every occasion easily.
Author of two books published with Dario Flaccovio: “Fashion Marketing” and “Your online and offline image”.

Co-Founder of the Accademia Consulenza d’Immagine, head of the Image Consultant Specialisation course at the IED in Milan, President of the Associazione Consulenti d’Immagine AICI Italy Chapter from June 2019 to June 2021 and member of the AICI Italy Chapter.

For further information you can consult my LinkedIn profile or visit my website

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website

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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

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