Menu
If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!
Strategic writing and web content promotion are an increasingly important asset for anyone wishing to promote their business online. Contrary to what one might think, content marketing is not an abstract discipline, but is something real and practical which, if carried out in a strategic and timely manner, can bring excellent results.
Content marketing is therefore the set of techniques that allow you to write texts (both for your website and social media) that are effective not only to reach your target audience, but also to please search engines. An apparently difficult balance, which can be achieved by knowing a few secrets and with a bit of practice.
Knowing the basic principles of content marketing is useful for everyone who wants to promote their business online, but especially for image consultants who are their own entrepreneurs. Among the positive practical implications of knowing this subject are:
Introduction to content marketing: how writing texts for the web has changed
How to write for the web and become the first result on Google
The importance of the editorial plan in a medium to long term strategy
How to write texts for social media
Exercises and coaching
Each student, supported by the professor, will be asked to prepare an editorial plan, 1 text content and its following publication and promotion on the main social networks.
Duration: 12 hours
Lessons and online exercises on Zoom (no recorded video lessons).
Born below the Cupolone and raised in the shadow of the Madonnina, I combine my passion for semantics with that of digital marketing. As a child I wanted to conquer the world and today I am madly in love with Wecontent, the first Italian content house.
Cost:
€ 450.00 including VAT
DISCOVER THE PROMOTION WE HAVE RESERVED FOR YOU THIS MONTH
IDI: CHE-219.009.530
©2023 Accademia Consulenza Immagine
Credit: kreas.it
Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.
After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.
Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.
For further information you can consult her LinkedIn profile or visit her website www.ilariamarocco.it