If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

To become a successful image consultant, being "visible" is essential. If your goal is to learn how to optimise your presence on social media, platforms and the web in general, the course "Optimising and managing your online and offline presence" offered by Accademia Consulenza d'Immagine is for you.

Why it is important to manage your online presence

In 2020, the web has become crucially important. Both in private life and at work, online websites and platforms are increasingly supporting our activities, presenting themselves as valid portals to be used. It is a wide world, a domain not entirely free of dangers.

Companies and brands are increasingly using their image to promote themselves, but what happens when their online presence becomes counterproductive? There are many cases where, due to inexperience or lack of expertise, the importance of one’s online and offline presence is underestimated. To avoid and prevent such problems, you can take part in our course “Optimising and managing your online and offline presence”!

What will you learn during the course?

During the course, we will start with the basics of marketing, study its story together, the changes that have taken place during digitalisation and analyse the practical implications.

What are the concrete consequences that a good online reputation can bring to a freelancer? And, conversely, what are the weaknesses you expose yourself to when you do not take care of this matter?

Showing your presence in social media in a planned and, above all, strategic way allows you to use the extraordinary communication channel to become more successful and promote yourself. Don’t let your competitors beat you!

Course programme

  • Introduction to marketing strategy: the 4Ps – price, place, promotion, product
  • “What if I am the product?” >> Personal and corporate branding
  • Why focus on online and/or offline
  • Main online visibility channels and how to use them
  • Fundamentals of measuring results
  • Q&A.

In brief

Duration: 12 hours


Lectures and online exercises on Zoom (no recorded video lectures).

Teaching materials

  • Certificate of attendance;
  • Slides shown during the training in pdf format

The Professors

Valeria Re
Digital Marketer

Born in 1983, Valeria Re began working in the marketing and web field in 2007, the year in which she obtained her Master’s Degree in Economics for Art, Culture and Communication at the “Luigi Bocconi” University of Milan, after various study experiences abroad, in France and India.

Having gained experience in various startups and multinational ecommerce companies in Italy and Germany, in 2013 he founded TICHE Ebusiness & Consulting srl, a consulting boutique that follows Italian and foreign clients (B2C and B2B companies, startups, associations, training institutions, TV personalities, professionals, …) in their online promotion activities and beyond!

Do you want to learn more about this topic? Sign up for the single course

Do you want to find out how to manage your online presence in the best possible way and take advantage of it? Sign up for the course “Optimise and manage your online and offline presence” with Valeria Re from the Accademia Consulenza d’Immagine. Don’t miss this opportunity and invest in your education: improving yourself every day is the secret to staying competitive!

€ 450,00 including VAT


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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website

I materiali del corso