If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

Would you like to learn how to make a good first impression through clothing? Do you want to use the power of non-verbal communication through the right outfit? Find out how to do this by enrolling in the Accademia Consulenza d'immagine's "Dress code and negotiation" course.

The negotiating power of clothing, i.e. the potential of the right outfit for the right occasion, is no secret: every time we choose to wear a certain item of clothing we directly or indirectly influence the effectiveness of the conversation with our interlocutor or the outcome of an important meeting. Finding the right balance between dress code and personal style, as well as the ability to fight a prejudgment cannot be improvised.

The importance of clothing in the business world

When it comes to dress code in the business world you have to think of all the times you have asked yourself ‘how should I dress for tomorrow’s meeting’? The Negotiational Dress Code is an art that allows you to choose the right outfit according to the occasion in which you are to convey the desired message not only verbally but also with the aim of maximizing the chances of success during a negotiation and / or sale.

The right negotiation dress code allows you to feel confident and to express your intentions, thoughts and ambitions while the wrong outfit can be a deterrent to your success. The right outfit helps you to gain confidence in your abilities and potential.

Knowing the rules of the Negotiation Dress Code allows you not only to make an excellent first impression on your interlocutor, your boss or increase your sales skills, but also to convey through your image who you are, your value and the value of your work. The right outfit not only ‘makes the monk’, but also allows you to maximise your sales opportunities.

If you would like to explore these topics and more, we will discuss them in the module “Dress Code and Negotiation”.

Course programme

  • The power of clothing in business, particularly in negotiations and sales;
  • Understanding the non-verbal messages of clothing;
  • The evaluation process for identifying the correct dress code;
  • Model of preparation for a negotiating dress code.

In brief

Duration: 2 hours 30 minutes in one day


Lessons and exercises take place online on Zoom (no recorded video lessons).

The Professors

Ilaria Marocco
Ilaria Marocco
The Business Dress coder | Member AICI Italy Chapter

Expert in Public Image Management, I combined my University studies in Fashion Science with a Master in Communication to merge the 2 disciplines and deal with the communicative value of clothing, especially in the corporate field.

For years I have been working and collaborating as an Image expert with important private and corporate clients, supporting them in the creation of an effective and solid image that conveys their own values through the research of valorizing clothing capable of transferring the desired message to themselves and their interlocutors. Ten years of experience as Image Consultant, Teacher at the Accademia Consulenza d’Immagine and since 2019 member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021

Do you want to find out more about the world of Dress Code negotiation?

If you want to learn more about this topic, if you want to enrich your cultural background with practical information on the negotiation dress code, you cannot miss this module of the Accademia Consulenza d’Immagine.

€ 50,00 including VAT


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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website www.ilariamarocco.it

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