Fashion Marketing

Fashion Marketing Course

If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

How has the fashion industry changed? How have the major fashion houses dealt with the generational change and the digital revolution? If you are curious about this topic and its consequences, sign up for the Academy of Image Consulting's webinar "Fashion Marketing”.

What is Fashion Marketing?

The fashion industry has changed dramatically in the last few years and the recent health emergency was a turning point in the industry, a revolution that has already started. The rediscovery of streaming platforms, live TV shows and the development of social media communication are just the tip of the iceberg of a massive change that has affected and partly disrupted the world of fashion.

What are the concrete consequences of this change and how have fashion houses reacted to it? What strategies have designers and art directors put in place to deal with these changes? We will talk about this and much more during the Fashion Marketing course.

Who is the Fashion Marketing course aimed at?

The “Fashion Marketing” course is aimed at all those who wish to deepen their knowledge in this field, staying up-to-date on the latest developments in the world of fashion. Moreover, taking part in this course is particularly useful for image consultants or those who wish to become one.They will gain a deeper knowledge of the industry in which they will be working in: after all, being an image consultant does not only mean knowing how to carry out colour analysis, but also being familiar with the mechanisms and culture of the fashion world.

In particular, by attending this course, you will rely on the up-to-date training of teachers who, thanks to their passion for teaching and fashion, are committed to providing a high quality training service. Although the courses are held online, it is important for the entire team of the Accademia Consulenza d’Immagine to guarantee the highest quality standards, made up of not only frontal lessons, but also discussion and practical exercises.

In brief

Duration: 3 hours


Lectures and online exercises on Zoom (no recorded video lectures).

Teaching materials

  • Certificate of attendance;
  • Slides shown during the training in pdf format

Course programme

History of fashion:

We will analyse the cultural and social factors that led to the birth of the fashion industry. We will examine the key stages in the history of fashion, highlighting the key figures of this great industry, the designers and the major turning points that led to the revolution.

The fashion industry today:

The numbers and trends of the fashion industry from the perspective of the great maisons that have faced the generational shift and the digital revolution. With the support of up-to-date reports and graphs we will analyse the fashion industry as it is today, as if we were taking a photograph just before our webinar!

Social media for fashion:

Not only Instagram and Facebook, but also LinkedIn and Youtube are the social platforms you need to exploit wisely according to your target audience. And TikTok? We will also talk about this platform, which on the one hand is causing a lot of discussion and on the other is proving to be very effective for those targeting the younger generation;

the 5 secrets of fashion marketing:

How to build an online fashion marketing strategy in a concrete way and based on a scientific and data driven approach. User analysis, editorial plan and promotional strategies are just some of the secrets I will share with you on fashion marketing.

The Professors

Isabella Ratti
Style Coach Business Image Strategist | Member AICI Italy Chapter

Business Image Expert, she has been working for years in the management consulting field, dealing with national and international companies in different sectors. This has allowed her to be a valid support for professionals and companies that want to improve the management of their business.

She is the author of two books published with Dario Flaccovio, “Fashion Marketing” and “Your online and offline image“. 
She founded the company Isabella ratti Style Coaching and Consulting SAGL.
Co-Founder of the Accademia Consulenza d’Immagine, head of the Image Consultant specialisation course at the IED in Milan, President of the Associazione Consulenti d’Immagine AICI Italy Chapter from June 2019 to June 2021 and member of the AICI Italy Chapter.

Do you want to learn more about Fashion Marketing? Sign up for our course!

If you are an expert in the fashion industry (image consultant), a digital marketing enthusiast or a marketer who wants to learn the secrets of the top fashion houses that have remained cutting-edge over time, sign up for the “Fashion Marketing” course at Accademia Consulenza d’immagine. We will face together many concrete case histories with numbers and reports of the sector that will allow you to understand concretely how to promote your activity on the main Social Media.

€ 300.00 including VAT


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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website

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