Fashion Semiotics: personal branding through Tv series

Fashion Semiotics: personal branding through Tv series Course

If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

Would you like to discover the true meaning of the clothing of TV series characters? Have you always talked about the semiology of fashion and want to explore this topic in detail? Find out more in this video course.

Course Description

During the video course, I will take you on a journey to discover the meaning of fashion symbols, suggesting how you can learn to interpret them correctly. With the old saying “clothes make the man”, it is indeed true that appearances play a key role in films and TV series.

Since the pandemic, we have learnt to be experts on streaming platforms and TV series have become part of our everyday life: we appreciate the ability to create new narrative forms and create a strong brand identity.

TV series, as well as movies, have been using semiotics and communication for improving storytelling, and storytelling is increasingly used to create brand identity.

During the video course, I will offer you an analysis of the outfits of the characters in a careful selection of TV series, explaining how costumes and accessories contribute to creating not only the identity of a character, but also of a brand.

Topics discussed:

  • Semiotics: what it is and what it is for
  • Fashion semiotics, interpreting the signs of the fashion universe
  • Associating fashion and narration
  • Fashion as a storytelling tool
  • Characterisation of characters through clothes
  • Character memorability: the role of clothes and accessories
  • How to promote a style through a success story
  • Storytelling and fashion marketing

Who it is aimed at

  • Students from; fashion, communication, journalism, cinema and audiovisual courses
  • Communication specialists in different fields
  • Event planners
  • Fashion professionals
  • Stylists, designers and photographers
  • Digital content creators
  • Retailers and buyers
  • TV series or fashion enthusiasts


  • Passionate readers or TV series addicts
  • Those who are curious and want to get involved in a new video course
  • Those who want to understand the true meaning of fashion and the potential of choosing clothes and accessories.

In brief

Duration: 3 hours live streaming


Lessons and exercises online on Zoom (no recorded video lessons).

Teaching materials

  • Certificate of attendance;
  • Course material in format

The Professors

Isabella Ratti
Style Coach Business Image Strategist | Member AICI Italy Chapter

Business Image Expert, she has been working for years in the management consulting field, dealing with national and international companies in different sectors. This has allowed her to be a valid support for professionals and companies that want to improve the management of their business.

She is the author of two books published with Dario Flaccovio, “Fashion Marketing” and “Your online and offline image“. 
She founded the company Isabella ratti Style Coaching and Consulting SAGL.
Co-Founder of the Accademia Consulenza d’Immagine, head of the Image Consultant specialisation course at the IED in Milan, President of the Associazione Consulenti d’Immagine AICI Italy Chapter from June 2019 to June 2021 and member of the AICI Italy Chapter.

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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website

I materiali del corso