Neurofashion Course

Neurofashion Course Course

If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

The next course will take place on 5 and 6 February 2022 from 10 to 17

You will learn how psyche influences fashion

What is Neurofashion®?

Neurofashion® is a new field of study that applies the methodologies of Cognitive Sciences, Neurosciences, Psychology and behavioural Economy to the world of fashion to analyse the reactions of the human brain to fashion stimuli.

This field has been outlined for the first time by the Professor of this course – Chiara Salomone – who, based on her studies, has highlighted the link between one’s personality and his fashion choices. These are not just simple preferences, sensations and emotions since they are the natural expression of one’s inner self.

The aesthetic choices tell much of a person, beyond the moment in which they are made and the context that influences them.

Why participate in the Neurofashion® course?

By taking part in the Neurofashion® course you can learn that fashion is first and foremost about people, sensation, perceptions, and also memories. The world of fashion cannot be ridiculed to mere frivolity, since it is also communication and social interaction. Stylists, producers, retailers and customers, think, take decisions, and solve problems: fashion is psychology. Although the fashion world has been seen anecdotally in psychological terms for centuries, applying psychology to fashion is an innovation.

The common understanding of psychology applied to fashion is an interpretation of what clothing tells about us, however psychology takes a lot more into account. People are involved in every aspect of fashion: design, production, advertising, marketing, visual merchandising, etailing, consumption and disposal. Thus, adopting a scientific and psychological approach allows us to understand human behaviour in the fashion context.

What will you learn?

How psychology and fashion are tightly intertwined
How our brain reacts to fashion stimuli
The secret language of clothes and accessories
Recommending clothes and fashion accessories based on personality and their psychological meanings
Understanding how and why we buy

Course programme

– Course presentation

1. PSYCHOLOGY AND CLOTHING

  • Neurofashion®: the aesthetics of the brain
  • The psychology of fashion: Fashion, Self, Identity
  • Enclothed Cognition: the reciprocal relationship of body, mind and clothing

2. FASHION AS COMMUNICATION

  • Social psychology of clothing
  • Standing out without being excluded
  • Fashion as a tool for wellbeing: sustainability, authenticity, inclusiveness.

– Exercise

– Follow up exercise
 
3. THE SCIENCE BEHIND SHOPPING
  • Emotional shopping
  • Shopping and the mind: what happens in the brain
  • Recommending what to buy: who we trust

4. WARDROBES ARE WINDOWS TO THE INNER WORLD

  • Personality and clothing: the Big 5 model
  • Psychological analysis of the wardrobe
  • Inside-out balancing

In brief

Duration: 12 hours, 2 days

Methodology

Lectures and exercises take place online on Zoom (no recorded video lectures).

Course material

  • Certificate of attendance
  • Delivery of teaching materials

The Professors

Chiara salomone
Chiara Salomone
NEUROFASHION® Psychologist Founder at Moda e Psiche

A psychologist who specializes in Cognitive Sciences, Neurofashion Psychologist, Fashion Psychologist.

Consultant, expert in neuromarketing and digital innovation, from the beginning of my career I acknowledged the need to apply the scientific study of human behaviour to the fashion industry and I took the opportunity to bring it to life through Neurofashion – Moda e Psiche. Through Neurofashion I explain how people develop their personal style and investigate the deeper reasons behind fashion choices.

Would you like to take part in the Neurofashion® Course?
Keep in touch!

The Neurofashion® course allows you to enrich your personal and professional education, especially if your dream is to become an image consultant. What are you waiting for?

Cost
€ 450.00 including VAT

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