Personal Branding

Personal Branding Course

If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

The image consultant should be the first person who takes care of his image not only in everyday life, but also online. Would you like to know how? The Academia Consulenza d’Immagine will help you!

What is personal branding?

Jeff Bezos, the founder of Amazon, says that “Your brand is what other people say about you when you’re not in the room”: which definition could be better?

Personal branding is indeed the combination of all the first impressions and contacts that you, as a professional and human being, have had. Being the main ambassador of your brand allows you to fully embody your values and professionality.

To create an effective personal branding strategy it is necessary to put it into practice not only in everyday life, but also online: social media management is an essential component for those who wish to succeed as an image consultant and personal shopper in today’s increasingly dynamic and digitalised cultural context.

How to take care of your personal branding?

To manage your own or your client’s personal branding you need to create an effective personal branding strategy based on:

  • Preliminary competitor analysis
  • Web listening
  • SWOT analysis
  • Defining the elements that characterise this strategy, the strengths
  • Creating an image consistent with one’s values and profession
  • Create an editorial plan for social media management
  • Monitoring and interpreting data to measure results


It is clear, therefore, that personal branding is a major asset for image consultants who manage their own image and that of others, especially because of the links it has with power dressing.

In brief

Duration: 4 hours


Lessons and tutorials take place online on Zoom (no recorded video lessons).

Course material

  • Certificate of attendance
  • Course material in pdf format

The Professors

Isabella Ratti
Style Coach Business Image Strategist | Member AICI Italy Chapter

Business Image Expert, she has been working for years in the management consulting field, dealing with national and international companies in different sectors. This has allowed her to be a valid support for professionals and companies that want to improve the management of their business.

She is the author of two books published with Dario Flaccovio, “Fashion Marketing” and “Your online and offline image“. 
She founded the company Isabella ratti Style Coaching and Consulting SAGL.
Co-Founder of the Accademia Consulenza d’Immagine, head of the Image Consultant specialisation course at the IED in Milan, President of the Associazione Consulenti d’Immagine AICI Italy Chapter from June 2019 to June 2021 and member of the AICI Italy Chapter.

Would you like to become a Personal Branding expert?

If you want to become an expert in personal branding and use this tool in image consulting, you can enrol in the courses of our Accademia Consulenza d’Immagine. Thanks to the heuristic and cooperative method, students learn the principles of image consulting by combining lectures with practical exercises and personalised coaching sessions.

It is also possible to take part in the lessons remotely, respecting the regulations and guaranteeing the safety of all participants.

€ 600.00 including VAT