Personal Shopper

Personal Shopper Course

If your dream is to become a bridal consultant or you would like to learn more about this subject, don’t miss this opportunity to take part in this course. Those who sign up as soon as possible can enjoy a discount on the enrollment fee!

The personal shopper is an increasingly popular figure in the modern social and cultural context. Carrying out this profession requires not only a natural predisposition, but also specific technical skills: give it a try by taking part in our courses.

What does a personal shopper do?

A personal shopper is an image professional who helps customers choose the clothes that will enhance and exalt their figure. As the name suggests, this is a figure who can accompany his clients directly to the shops to provide suggestions and advice .

It is clear that the profession of personal shopper requires technical skills, sensitivity and a good critical thinking: all these skills can be learned and refined through a high-level training course that provides all the tools to do this job in the best possible way.

Accompanying customers in shops

Teachers from very different fields and cultural backgrounds participate in the Italian Accademia Consulenza d’Immagine. Each of them offers students their skills, experience and some advice on how to do the job in the best possible way.


Unlike most courses, our Basic and Advanced courses include not only face-to-face training but also practical exercises in which you can put what you have learned into practice straight away.

Creating your own palette

How to become a Personal Shopper?

If you want to become a personal shopper you have to attend a high level training course during which you will learn the following topics:

  • Principles of colour analysis
  • Know how to carry out a body shape analysis
  • Principles of facial shape
  • Learning how to deal with the client
  • Developing soft skills such as empathy, patience and if necessary a bit of leadership.

Becoming a personal shopper does not mean being an image consultant, but it implies sharing a lot of information and basic knowledge. For this reason, those who wish to become a personal shopper can take part in the Basic Course – How to become an image consultant.

In brief

Duration: 16 hours, 2 days


Online lessons and exercises on Zoom (no recorded video lessons).

Teaching materials

  • Certificate of attendance;
  • Course handouts
  • Slides shown during the lecture

The Professors

Isabella Ratti
Style Coach Business Image Strategist | Member AICI Italy Chapter

Business Image Expert, she has been working for years in the management consulting field, dealing with national and international companies in different sectors. This has allowed her to be a valid support for professionals and companies that want to improve the management of their business.

She is the author of two books published with Dario Flaccovio, “Fashion Marketing” and “Your online and offline image“. 
She founded the company Isabella ratti Style Coaching and Consulting SAGL.
Co-Founder of the Accademia Consulenza d’Immagine, head of the Image Consultant specialisation course at the IED in Milan, President of the Associazione Consulenti d’Immagine AICI Italy Chapter from June 2019 to June 2021 and member of the AICI Italy Chapter.
Ilaria Marocco
Ilaria Marocco
The Business Dress coder | Member AICI Italy Chapter

Expert in Public Image Management, I combined my University studies in Fashion Science with a Master in Communication to merge the 2 disciplines and deal with the communicative value of clothing, especially in the corporate field.

For years I have been working and collaborating as an Image expert with important private and corporate clients, supporting them in the creation of an effective and solid image that conveys their own values through the research of valorizing clothing capable of transferring the desired message to themselves and their interlocutors. Ten years of experience as Image Consultant, Teacher at the Accademia Consulenza d’Immagine and since 2019 member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021

Would you like to become a personal shopper? Contact us!

If you want to become a personal shopper sign up for the “How to become an image consultant – Basic Course” at our Accademia Consulenza d’Immagine. We have always distinguished ourselves for our ability to train image consultants and personal shoppers thanks to a high level of training. We give: frontal lessons, practical exercises, individual coaching, complete handouts and all the material needed to carry out the profession are just some of the elements of our Academy.

The highly qualified and specialised teachers, combining their love of image consultancy with their passion for higher education, have created a multidisciplinary training course during which students are accompanied – step by step – towards the realisation of their dreams.

If you want to turn your dream into reality, Sign up!

€ 600.00 including VAT