This is a journey into learning the tools and skills that the image consultants of tomorrow need to learn to succeed in their profession.
Digital book, e-book
“How to become an Image Consultant: The profession of the future” was born from the desire of the two authors (and founders of the Accademia Consulenza d’Immagine) – Ilaria Marocco and Isabella Ratti to provide a complete and up-to-date handbook for those who wish to undertake this training path.
Being an image consultant today means not only knowing how to conduct colour analysis, figure analysis, style analysis and knowing the dress code; it implies, instead, a profound knowledge of the psychological dynamics that lead a person to have a self-image and to express it in a certain way through clothing.
The handbook is divided into 8 thematic chapters, each of which vertically explores a topic that the authors have considered fundamental for the training of image consultants. Each chapter contains:
Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.
After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.
Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.
For further information you can consult her LinkedIn profile or visit her website www.ilariamarocco.it