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Module – Fashion and Sustainability: the new frontier

Italian Language

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In the last few years, and particularly since the UN 2030 targets were set, the fashion industry has also had a major breakthrough on the issue of sustainability. The major fashion houses have realised how important it is for customers to wear eco-friendly clothes and accessories and have committed themselves to creating production chains that minimise their impact on the environment.

The combination of fashion and sustainability is the new frontier of fashion and fashion marketing in particular. Not only have fashion brands taken the environmental cause to heart, but they are also learning to exploit this theme to improve their image and create ad hoc branding strategies.

Green fashion is sweeping away fast fashion: is this the dawn of a new era? For some brands, yes. One example? Uniqlo has implemented its own sustainable and environmental component, emphasising that its products are oriented towards values that are far from fast fashion. But it’s not the only one: even Gucci, recently increasingly aware of the needs of the younger generations, is committed (and spreading its commitment) to the environmental cause.

During the module “Fashion and sustainability: the new frontier” we will address these topics and many others, aiming to understand the importance of the sustainability issue inthe fashion world.

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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website www.ilariamarocco.it

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