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Module – Fashion Semiotics

Italian Language

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Product description

Would you like to discover the true meaning of the clothing of TV series characters? Have you always talked about the semiology of fashion and want to explore this topic in detail? Find out more in this video course.

During the video course, I will take you on a journey to discover the meaning of fashion symbols, suggesting how you can learn to interpret them correctly. With the old saying “clothes make the man”, it is indeed true that appearances play a key role in films and TV series.

Since the pandemic, we have learnt to be experts on streaming platforms and TV series have become part of our everyday life: we appreciate the ability to create new narrative forms and create a strong brand identity.

TV series, as well as movies, have been using semiotics and communication for improving storytelling, and storytelling is increasingly used to create brand identity.

During the video course, I will offer you an analysis of the outfits of the characters in a careful selection of TV series, explaining how costumes and accessories contribute to creating not only the identity of a character, but also of a brand.

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Ilaria Marocco

Isabella Ratti




Un manuale esaustivo e interdisciplinare perfetto per aspiranti image consultant, personal shopper o appassionati del settore. È un concentrato dell’esperienza delle due autrici e della loro passione per la loro professione e per l’insegnamento.

Ilaria Marocco

The Business Dresscoder
Member AICI Italy Chapter

After graduating in “Science of Fashion and Costume” at La Sapienza University in Rome, she continued her training in Milan, specialising in Image Consulting with the best trainers in Italy. Together with her university studies, she furthered her studies on Verbal, Paraverbal, Non-Verbal Communication and NLP (Neuro-Linguistic Programming) at the Public Communication University of Rome. These two courses have enabled her to strengthen her knowledge of the role of clothing as a persuasive element in non-verbal communication. An expert in public image management, she works and collaborates with important private and corporate organisations. In corporate consulting she supports organisations that need to create a coordinated, solid and coherent corporate image capable of coherently communicating the value of their work, designing and conceiving corporate uniforms and/or educating teams on the correct corporate Dress Code. In Consulting for private individuals, she works alongside women searching for intelligent and enhancing clothing capable of transferring the desired message to their interlocutors. Since 2019 she has been a member of AICI Italy Chapter.

Treasurer and secretary of the association of image consultants AICI Italy Chapter from June 2019 to June 2021.

For further information you can consult her LinkedIn profile or visit her website www.ilariamarocco.it

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