The next course will start on 24 September 2022
During the "Professional Training" course you will be introduced to image consulting starting with colour analysis, building a solid foundation for a lasting and successful profession.
What does an image consultant do?
Image consultants and personal shoppers are increasingly popular with celebrities, athletes, politicians, managers of large companies and anyone who, for professional or personal reasons, wants to build a successful image in line with their role.
Thanks to an in-depth knowledge of the meaning of colours, shapes and lines, non-verbal communication and etiquette, image professionals – personal shoppers, consultants, style strategists and business image experts – can support clients with a makeover that enhances their look, suggesting the most appropriate combinations and accessories for a successful image.
Being an image consultant or a personal shopper means knowing how to identify and enhance the female and male personality, adapting it to the role, context and physical characteristics of the person requesting the consultancy.
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In brief
Duration: 60 hours
Weekend formula
CERTIFICATE OF ATTENDANCE
COURSE STARTING 24 SEPTEMBER
Calendar of modules
Module 1 – 24 and 25 September 2022
Module 2 – 29 and 30 October 2022
Module 3 – 19 and 20 November 2022
Methodology
Online lessons on Zoom and in classroom
Personal coaching
Practical exercises
follow up in the classroom
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How to become an image consultant
Course objectives
Programme
Teaching method
Teaching materials
How to become an image consultant
Would you like to start a career in the world of image? Would you like to be able to expertly analyse a person’s look and help them identify the mistakes they are making? Have you always had the desire to suggest practical and sustainable solutions for the right look? The Professional Training course provides you with all the tools you need to carry out this activity professionally.
It is an advanced training course, through which you will obtain practical and immediate tools to manage image consulting and shopping support independently. You will also have the opportunity to learn how to confidently master all the hard skills (and soft skills) that make your communication in public excellent during a speech.
Today, knowing how to communicate in public is a necessity that everyone has to face for a variety of reasons: enhancing one’s communication skills means making the best use of the talents we all have.
Course objectives
The “Professional Training” course is the perfect solution in our contemporary social context in which there is a growing demand for a professional figure who takes care of the image of a brand through the creation of a coherent and memorable look.
The training course aims at training the image consultants of the future, capable of reading the aesthetics of the shape and interpreting, contextualising, the image of their clients at 360°. These focuses are achieved thanks to the teaching of the main skills and tasks that an Image Consultant and a Personal Shopper must know, transforming a fashion enthusiast into an expert professional figure in the fashion, communication and public relations sectors.
In particular, the goals of the teaching programme include Armoury Analysis, one of the pillars of image consultancy and as such, this subject is treated in depth and detail, investigating its difficulties and possible solutions. In particular, attention will be paid to the following aspects of Armochromatic Analysis:
- Observing and measuring the effects of colours (tone and undertone) on the face through the use of drapes;
- Learning to recognise which range of colours naturally enhances your client’s physiognomy;
- Understanding not only the psychological, but also the symbolic and cultural significance of colours;
- Translating armour theory into practice, being able to suggest which colours are best suited to the face and body.
Programme
Module 1
- The role of the Image Consultant
- The role of the Personal Shopper
- The language of colours
- Armocromia
Module 2
- Study of the figure
- Body shapes, facial shape
- Facial shape
- Style analysis
Module 3
- Effective communication
- Wardrobe management
- Customer relationship management
- Online consultancy management
Follow up in the live classroom – 8 hours
- Practice sessions led by lecturers
- Colour analysis
- Body & facial shapes
Teaching method
To learn the profession of an image consultant, there is nothing better than testing yourself with realistic exercises. For this reason, our teaching approach can be summarised as a cooperative heuristic method in which, thanks to simulative techniques and guided learning, you are guided through your training.
The learner’s role during our courses is active and proactive, as well as participative through cooperative and simulative production activities that allow you to develop not only excellent teamwork skills, but also leadership skills.
We will do a lot of analysis and simulation exercises together, discuss the various options available and why one of them is preferable to the others. You will always learn through practice.
The method we have chosen to use in our training courses originated in Hollywood in the 1960s, patented by psychologist Carole Jackson. It has long been widely used in the worlds of entertainment, fashion, politics and business. Colour analysis, on the other hand, is based on Itten’s colour study.
Teaching materials
Shortly before the beginning of the course in the classroom, you will be given the teaching materials to support successful learning and to carry out the exercises envisaged in the study plan. In particular, you will receive
- Handout containing the topics covered during the course;
- Look book and Colour Book
- Professional kit for the identification of the Facial Shape
- Certificate of attendance
- Professional kit of tools for colour analysis
Cost: € 1.900,00 including VAT
DISCOVER THE PROMOTION WE HAVE IN STORE FOR YOU THIS MONTH
Included in the price:
- Tool kit
- facial shape kit
Possibility to pay in instalments*
Payment in instalments is possible only on the list price of the course of 1.900,00 euro.
